Big, colourful billboards are the first thing that comes to mind when people think of outdoor advertising. But, there’s more to it than that. It can also include vehicle graphics, wall graphics, and so much more. Outdoor advertising aims to communicate with people while they are outside of their homes. And, with more people spending a lot of time outside, it has the potential to reach more active consumers. Of course, to capture their attention, your ads need to be stunning. The printing experts at http://www.globalsigns.net.au/ can help make sure that your ads are all of top-notch quality.
A study conducted by the Outdoor Media Association found out that outdoor advertising provides a high return on investment (ROI) in all categories. And, the more budget you spend on it, the higher your ROI will be.
Increases brand recognition
Outdoor advertising is one of the best mediums for delivering a powerful message and getting your brand name out there. Its sheer size alone is enough to dominate the visual spaces it occupies. You can utilise outdoor advertising for sending bold or simple messaging to help reinforce brand recognition.
Another great thing about outdoor advertising is that it cannot be turned off, as it is part of the environment. These ads are also often big enough to command attention at both close and large distances. People cannot control whether they see it or not, which helps give your campaign more impact and prolonged exposure.
However, it’s not enough that you have an expressive and creative ad. You also need an experienced signage and print company like Global Signs to help you create your ad.
Influences buying decision
The effect of outdoor advertising in close proximity on the buying decision has been proven time and again. For example, placing an ad for Brand X milk near a grocery store can have a significant influence on the buying decision of consumers. The strategic placing of your outdoor ad can turn potential customers to actual customers.
Has a wide range of options
Outdoor advertising comes in many different forms. Billboards are just one of them, but the list of outdoor advertising options also include vehicle graphics, wall graphics, shop fronts, building signage, corflute signs, and so much more. Aside from the wide range of options, this type of ad also offers marketers the flexibility in delivering their message.
Keeps customers informed
Outdoor advertising is an effective way to deliver important information to your customers, even when they are absorbed in their daily activities. For example, if you roll out a new service or product, an outdoor ad is the perfect way to disseminate this information to customers to keep them informed.
If there’s one thing you should never compromise on, it’s quality. Low-quality ads often translate to poor ROI. That’s why you should only partner with an experienced printing company who have been in the industry for a very long time.
Global Signs has been delivering high-quality signage for over 30 years. And, in those years of being in the industry, they have developed strategic alliances with major suppliers. This means they only use the best possible materials for your project. Check out the complete list of services they offer at http://www.globalsigns.net.au/.